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  • Michael Phillips

Starting a new business

Updated: Apr 9, 2023

Starting a business is an exciting and rewarding endeavor, but it can also be overwhelming and challenging, especially if you're new to the business world.


Here are some of the essential business basics to help you get started on the right foot.


Define Your Business Idea

Before you start anything else, you need to have a clear idea of what your business will do. Take the time to research your market and competitors, and identify what unique value your business can bring to customers. This will help you develop a mission statement, define your target audience, and create a business plan.


Develop a Business Plan

A business plan is a roadmap that outlines your business's goals, strategies, and finances. It should include an executive summary, company description, market analysis, organization and management, product or service line, marketing and sales strategies, and financial projections. Your business plan should be updated regularly to reflect any changes or new opportunities.


Register Your Business

Once you have a business plan, it's time to register your business with the appropriate authorities. This includes obtaining a business license, registering your business name, and getting any necessary permits or certifications. You may also need to apply for an employer identification number (EIN) from the IRS.


Establish Your Brand

Your brand is your business's identity, and it's how customers will recognize and remember you. Establishing a strong brand involves creating a name, logo, and visual identity that reflects your business's values and personality. Your brand should be consistent across all marketing materials and channels.


Set Up Your Finances

It's crucial to have a solid financial plan in place before starting your business. This includes creating a budget, opening a business bank account, and setting up accounting and bookkeeping systems. You may also need to secure funding from investors or loans.


Hire Your Team

As your business grows, you'll need to hire employees or contractors to help you run it. Be sure to create job descriptions, interview candidates, and check references before hiring anyone. You'll also need to comply with employment laws and regulations.


Market Your Business

Marketing is essential to attract and retain customers. You'll need to identify your target audience, create a marketing strategy, and choose the appropriate marketing channels. This may include social media, email marketing, advertising, and public relations.


Monitor Your Progress

As your business grows, it's essential to track your progress and adjust your strategies accordingly. This includes monitoring your finances, marketing metrics, customer feedback, and employee performance. Regularly review your business plan to ensure you're on track to meet your goals.


Starting a business requires a lot of hard work, dedication, and planning. By following these business basics, you'll be well on your way to building a successful and sustainable business.


Remember to stay flexible and adaptable to changes, and always be willing to learn and grow.


If you want help, contact us today!


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